PELOTAN X ROULEUR HOST UCI WORLD CHAMPIONSHIP AFTERPARTIES @ NORTH BAR HARROGATE
As the UCI Road World Championships head to Harrogate later this month, Pelotan are heading to help us celebrate and throw the Pelotan × Rouleur World Championships Afterparties on Saturday 28th and Sunday 29th September.
Tom Austen, Director at Pelotan said “The World Championships traditionally mark the end of the cycling season and, with it, the summer – so for a sun-protection brand even the most imaginative message around UV protection is going to struggle. Where we’ve spent the past months encouraging people to make the most of their time in the sun, now we’re focusing on the fun that can happen in the dark – out of the sun and into the shadows. As the sun sets on the Elite Road Races, we are teaming up with our good friends Rouleur and taking over North Bar to throw what promise to be the most banging parties of the week!”
Ben Ward, Commercial Marketing Manager at Rouleur said “Something”
Having launched a range of sun-protection products designed specifically for endurance athletes in 2018, Pelotan have had a busy year – working with World Tour teams and athletes at the very top of the sport, significantly expanding their retail network and raising awareness of the dangers of sun exposure with their unique UV camera and “Shut Up, Sun!” campaign.
To celebrate the UCI World Road Championship, North Brewing Co. have brewed Route Beer – a 4.8% session strength IPA, hopped with Enigma, Centennial and Ekuanot. Route Beer is available on tap and in cans (with a 25% takeway discount) throughout the races and for the after parties!
As the sun goes down, join us, so the real fun can kick off! Expect house + disco, lots of beer and good vibes only. Think of us as the Unofficial World Championships hangover supplier as we head out of the sun and into the shadows.
From Sunset to Sunrise (ish). Parties kick off from 7pm. Limited capacity both nights.